As a telephone on-hold company, we have come to specialize in certain industries, dental being one of them. While virtually all of our dental clients get on-hold updates regularly, the question often comes up of how often a dental office should be updating their recordings. As new clients, many dentists will say, "Things don't change in my practice too often, so I don't think we need many updates." While this is a valid concern, I feel that it misses the point of having these recordings. The idea is not just to update when something changes, but to do it as a way of making the on-hold recordings more effective. Each recording should emphasize a different aspect of the practice, and need not mention every single thing offered. As new services are offered, or staff changes, or you get a new website, relocate, etc., certainly that should be promoted, but even if you have no changes at all, the script should be reworded, the emphasis shifted to a particular area of the practice, and the music should always change, so the recording sounds fresh and new. This will keep callers listening, and the recording will continue to be effective - which means that patients will inquire more about your services. So how many recordings should a dental office get? Some get monthly updates, some every other month, but the majority gets quarterly updates. It comes down to personal preference, and the important thing is that the on-hold messages are updated regularly and consistently.
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